More and more companies find China as a low cost production facility or supplier. Therefore China is often called factory of the world.
1.3 billions potential consumers and a growing affluent middle
class
prefer Western lifestyle and appreciate goods “Made in
Germany”. Therefore the Chinese consumer is for the business
expansion of many enterprises of vital importance.
The ongoing and high economic growth and public demand lead to
rising demand on high value industrial goods. The striking pollution
and the increasing energy demand but still inefficient use of the
relevant resources afford tremendous growth opportunities to German
enterprises.
Conditions for a successful China business however are a good preparation and exhaustive skills on the social and cultural distinctions. Mainly the missing knowledge of the social and cultural distinctions causes often misunderstandings and causes finally the failure of the business.
For sales in China it is mandatory to be permanent in close
contact to the customers. Therefore we are happy to have
MID American Supply Corporation (www.mid-composite.com) as
a strong, experienced distribution partner there.
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