More and more companies find China as a low cost production facility or supplier. Therefore China is often called factory of the world.
1.3 billions potential consumers and a growing affluent middle class
prefer Western lifestyle and appreciate goods “Made in
Germany”. Therefore the Chinese consumer is for the business
expansion of many enterprises of vital importance.
The ongoing and high economic growth and public demand lead to
rising demand on high value industrial goods. The striking pollution
and the increasing energy demand but still inefficient use of the
relevant resources afford tremendous growth opportunities to German
enterprises.
Conditions for a successful China business however are a good
preparation and exhaustive skills on the social and cultural
distinctions. Mainly the missing knowledge of the social and cultural
distinctions causes often misunderstandings and causes finally the
failure of the business.
